ProXalys, a Senegalese startup that specializes in digital transformation in B2B commerce, has raised US$150,000 in pre-seed funding.
This pre-seed funding is for expansion across the country then, across the West African region.
ProXalys was founded in 2021 by Thierno Sakho with the aim to modernize and empower informal traders in Senegal. Also, digitizing the whole value chain and re-inventing supply chain processes.
The tech startup has 3 tools for managing and capturing financial flows in real-time on a daily basis. This is an order-taking app for informal distributors and an IT system administrative management.Â
It is also a supply chain logistics management system. Hence, it provides a procurement service for products used everyday.
It is crucial for the informal sector to undergo digitization. The goal of the tech startup is to help informal traders withstand the dual of digital and distribution revolution which is created by large multinationals.
The intention is to strengthen and modernize the distribution channels by multinationals operating on the continent.
The $150,000 pre-seed funds is from Haskè Ventures. This is a venture builder in Dakar that is focus on transforming the startup landscape.
ProXalys will use this capital to reinforce its technology and development of its physical infrastructure. This will include the consolidation of its fleet of vehicles and warehouses.
With over 100 users, the startup is also working on boosting agricultural value chain. Also, it intends to expand its reach in Dakar and major cities of Senegal with a focus to reach the whole of the West African region.
This goal will be achieved with the recent funds from the pre-seed investment.Â
